Pure and Just Co. Ltd


A Stanford University (CA, USA) graduate, Yvette Tetteh (CEO), brings analytical thinking and academic rigour to team leadership and business development through sales and investment securement. In 5 years she has raised over US$25k in various personal and business awards and grants. Born and raised internationally, Yvette moved to her native Ghana in 2015. Emmanuel  Ampadu (COO) is a multi-lingual entrepreneur. An Ashesi alumni, he started a foundation while at the university to teach good agricultural and organic practices to farmers in Berekuso – as well as starting a dried pineapple company. After graduating he brought his technical and social experience to his role with Pure and Just, managing operations and farmer liaisons.

Pure and Just Co. Ltd (Catalysing Rural African Potential) is headquartered in Ghana’s dynamic capital, Accra. We are primarily engaged in food production using climate-smart processes and in farmer support and development. The company employs 9 people, 7 of whom woman and all of whom are under 35. We currently work with 6 farmers in 3 regions of Ghana and are in the process of setting up an organic out-growers scheme with 25 farmers in Ghana’s central region. We facilitate rural-urban business by linking rural farm produce to local and foreign urban retail opportunities via our flagship Yvaya Farm Dried Fruit brand, which produces delicious, all-natural, locally-produced dried fruit pouches. Our work stimulates economic growth by enhancing an under-developed local value-added agribusiness sector.