Over 120 Green Businesses attend GCIC’s 2022 National Green Business Roadshow

Ashesi University’s Ghana Climate Innovation Centre (GCIC) recently held two National Green Business Roadshows in the Western and Ashanti Regions.  The roadshows were held under the theme of ‘GreenNovate’, with the notion of inspiring and motivating small and growing businesses to either start climate-smart innovative businesses or to deepen their operations and business strategies to scale their green business.

The two National Green Business roadshows also provided an opportunity for the GCIC team to inform and engage climate-smart small and growing businesses on the Centre’s work, its bouquet of services, as well as the advisory, technical and financial services it offers to businesses in its cohorts.

A total of 123 businesses participated in the national green business roadshows in both regions, with 44 of the participants being female-owned enterprises.  A major highlight of each region’s roadshow was the Investor Readiness Masterclass.  Facilitated by Ruka Sanusi, the Executive Director of GCIC, the highly interactive Investor Readiness Masterclass sessions outlined the pertinent business management principles and fundamentals required for a business to become investor ready.  As part of the Masterclass session, Ms Sanusi also took participants through the level of readiness required to potentially participate in the GCIC business incubator.

“As a start-up founder, there are specific interventions and operational strategies that you need to deploy to prepare your business for investment.”, she revealed.