OUR CLIENTS
Pure and Just Co. Ltd
Pure and Just Co. Ltd (Catalysing Rural African Potential) is headquartered in Ghana’s dynamic capital, Accra and are primarily engaged in food production using climate-smart processes and in farmer support and development. The company employs 9 people, 7 of whom are female and all of whom are under 35. They currently work with 6 farmers in 3 regions of Ghana and are in the process of setting up an organic out-growers scheme with 25 farmers in Ghana’s central region. They also facilitate rural-urban business collaboration, by linking rural farm produce to local and foreign urban retail opportunities via their flagship company, Yvaya Farm Dried Fruit brand, which produces delicious, all-natural, locally produced dried fruit pouches. Our work stimulates economic growth by enhancing an under-developed local value-added agribusiness sector.
A Stanford University (CA, USA) graduate, Yvette Tetteh (the CEO), brings analytical thinking and academic rigor to team leadership and business development through sales and investment securement. Within 5 years, she has raised over US$25k in various personal and business awards and grants. Born and raised internationally, Yvette moved to her native Ghana in 2015. Emmanuel Ampadu (the COO) is a multi-lingual entrepreneur. An Ashesi alumni, he started a foundation while at the university to teach good agricultural and organic practices to farmers in Berekuso – as well as starting a dried pineapple company. After graduating he brought his technical and social experience to his role with Pure and Just, managing operations and farmer liaisons.